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Websites · 17 September 2026

Which pages a local website actually needs (and which to skip)

Five honest pages beat a museum of empty “our values” slides. Google and customers want the same things.

The first site should answer: who you are, what you do, where, how to reach you, and why you are not a ghost. Everything else can wait until someone asks.

The useful set

Home: town, trade, the phone, a photo of the real place. A services (or formations, or menu) page with plain names. Contact with address, map, hours, form. Maybe one proof page: reviews, a short about, the team.

That is enough for an optician, a printer, a driving school, a garage. Auto-École Cousin has more because the product is many permits — still each page is a real question, not décor.

What to skip on v1

A blog you will not write. A “news” page last updated in 2021. Six team bios with stock headshots. A popup for a newsletter you will not send. English if nobody serving the counter speaks it.

Empty pages hurt. Google sees thin URLs. Humans bounce. Add a page when you have something true to put on it.

One job per page

The contact page is for writing and calling, not a second homepage. The services page lists what you sell, not a poem. If a visitor has to hunt the number, the site failed even if it won an award in 2018.

Julien Bardin builds modern websites for local businesses (Google, Maps, AI visibility) and ships startup MVPs in 2–4 weeks. From €900 + €25/mo for websites, or from €5,999 reference price for most SaaS & app projects. Book a free call.