Blog
Clear writing on being found and shipping.
Articles for local businesses and founders. No PDF on every page — only when a checklist is actually useful.
Local SEO
How a local business actually shows up on Google Maps
Maps is often the first screen when someone searches nearby. A pretty site that is not connected to your Google profile will not get that tap-to-call.
Read the article →Local businesses
A Facebook page is not a website
Social apps are useful. They are not yours, they are not a Maps listing, and they disappear from search the moment the algorithm shrugs.
Read the article →Pricing
What a local website should cost — and what it should include
A usable site for a shop is not a 15,000€ branding odyssey. It is also not a 90€ template you never update.
Read the article →Startups
What a 2–4 week MVP actually includes (and what it does not)
An MVP is not a miniature version of the dream product. It is the smallest thing a real user can finish.
Read the article →AI search
When ChatGPT recommends a business — what it is actually reading
Chat assistants do not invent a good butcher. They summarise pages and profiles that already exist.
Read the article →Google Business
Google Business Profile mistakes that hide a perfectly good shop
You can have a decent site and still be invisible on Maps if the profile is messy. These are the mistakes I fix first.
Read the article →Local SEO
How long local SEO actually takes (in a real town, not a slide)
You will not own every “near me” query next Tuesday. You can stop looking amateur in a week if the basics are done.
Read the article →Websites
A slow website loses the call — especially from Maps
Someone taps your name on Maps from the street. If the page spins, they tap the competitor underneath.
Read the article →Ownership
If you do not own the domain and the Google login, you do not own the shop window
A common trap: the agency registered the domain in their name, and the Maps profile sits on a staff Gmail you will never get.
Read the article →Websites
Which pages a local website actually needs (and which to skip)
Five honest pages beat a museum of empty “our values” slides. Google and customers want the same things.
Read the article →Vendée
Local SEO in Vendée: win your town before you chase the département
A butcher in Luçon does not need to rank in Nantes. He needs to rank when someone in Luçon (and the next village) searches today.
Read the article →Reviews
How to get Google reviews without buying them
Fake stars get you banned. A short ask after a job well done gets you the kind of reviews Maps actually wants.
Read the article →Startups
When you should not build an MVP yet
Shipping fast is a virtue. Shipping a blur is a waste. Here is when I tell people to wait — including when they should buy a website instead.
Read the article →